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Stories that shape the future.

Explore insights on product design, technology, strategy and innovation from the teams building meaningful digital experiences.

AIAgentic workflows

Agentic Workflows in SaaS and CRM: What They Are and Where to Start

CRMs are moving from databases you update to systems that act. What agentic workflows are, where they add value in SaaS and CRM, and how to start safely.

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Grid of ten agentic workflow examples across business teams

AIAgentic AI

10 Agentic Workflow Examples Businesses Use Today

Ten practical agentic workflow examples across sales, support, finance, HR and operations, with the steps the AI takes and where people stay in control.

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Rule-based automation path compared with an AI agent path

AIAI Agents

AI Agents vs Traditional Automation (Zapier, RPA): When to Use Which

Zapier, RPA or an AI agent? How rule-based automation and AI agents differ, where each one works best, and how to combine them.

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Three levels of AI: a chatbot, an AI agent and an agentic AI system

AIAgentic AI

Agentic AI vs AI Agents vs Chatbots: What's the Difference?

Chatbots answer, AI agents act, and agentic AI plans and adapts. A plain-English guide to the difference, with examples and when to use each.

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Wireframe of an app screen next to the final designed version

DesignUX Design

UI/UX Design Process: What Happens Before a Single Line of Code

The 6-step UI/UX design process we follow before writing any code, what you get from each step, and the mistakes that cost founders the most.

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Designing Digital Experiences That Users Love

DesignUX Design

UX Audit Checklist for SaaS Products: A Founder’s Guide to Building Products Users Actually Love

Learn how to perform a complete UX audit for SaaS products with a practical checklist. Discover usability improvements that increase user retention conversions, and product growth.

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