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AI call conversion engine
CASE STUDYAI2026

AI call conversion engine

An AI system that listens to every sales call, scores it for intent the moment it ends, and routes the hottest leads straight back to reps — synced to the CRM, visible on one dashboard, and queryable through Claude and ChatGPT.

Client

B2B Sales & Lead-Gen Teams

Year

2026

Services

AI Engineering & Sales Automation

Category

AI

Overview

Outbound and inbound sales calls were happening at volume, but very little of what got said on them ever shaped what happened next. Reps worked leads by instinct and memory, follow-up timing was inconsistent, and nobody had a reliable way to tell a warm lead from a cold one until it was too late. Yexoria built an AI call conversion engine that listens to every call, scores intent and buying signals in real time, and pushes that scoring straight into the team's CRM and calendar tools. A single AI-powered dashboard tracks leads, conversion, and rep performance, and the same intelligence is reachable through MCP inside Claude or handed off to ChatGPT-powered chat assistants for first-touch conversations.

Tech Stack

CRM & Calendar IntegrationsMCP for ClaudeNext.jsChatGPT Chat AssistantsTailwind CSS

Key Features

Intelligent call system that captures and routes every inbound and outbound sales call
AI call analysis that scores intent, objections, and buying signals in real time
Third-party integrations across CRM, calendar, and lead-routing tools
One AI-powered dashboard tracking leads, conversion, and rep performance
MCP access for Claude, plus ChatGPT-powered assistants for first-touch conversations

Challenges

  • Reps couldn't tell a hot lead from a cold one until well after the call ended.
  • Follow-up timing depended on memory, not on what the call actually signaled.
  • Call data lived in recordings, disconnected from the CRM reps worked from daily.
  • No shared view existed to track conversion across the whole sales team.

Outcomes

  • Lead conversion rose from 30% to a sustained 60–70%.
  • Reps now see intent-scored leads instead of a flat call list.
  • CRM and calendar update automatically the moment a call ends.
  • Delivered as a production-ready system in a 6-month build.
yexoria
yexoria

What we delivered

  • Intelligent call system handling and recording every sales conversation
  • AI call analysis engine scoring intent, objections, and buying signals
  • Integrations across the team's CRM, calendar, and lead-routing tools
  • Unified dashboard covering leads, conversion trends, and rep performance
  • MCP integration putting call intelligence directly inside Claude
  • ChatGPT-powered chat assistants for first-touch customer conversations
  • Full engine delivered end-to-end across a 6-month engagement

Conclusion

A sales call is only as valuable as what happens after it ends. This engine closes that gap - every call scored the moment it's over, every hot lead routed before it cools, and the same intelligence available on a live dashboard or through Claude and ChatGPT. In six months, that shift took lead conversion from roughly 30% to the 60–70% range, without asking reps to change how they sell - only how fast they follow up.

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